I'm thinking of the kind of sweeteners that encourage people to switch credit card providers by offering an initial period at a low or even zero rate of interest.
Such deals are a loss leader for the companies that offer them. Clearly they hope to entice new customers to join them and then either lock them in to more profitable rates later, or to remain with them through inertia.
Is this a good thing?
Reading a couple of blog posts about the demise of Washington Mutual, a big US financial firm - and one of the biggest to collapse in the recent financial disaster - makes me wonder whether such deals are a symptom of a kind of banking that is in nobody's interest.
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